A curated introduction
Hi — I'm Will.
I'm an essayist and strategist interested in the craft of thinking, and the business of making ideas matter.
Through my practice, Grain, I help specialist firms and consultants to explore, develop, and communicate the value of their expertise.
The newsletter
The Edge of Expertise is a newsletter with two cadences:
Every Sunday, I send a long-form personal essay, typically weaving together ideas and insights from whatever I've been reading
The last day of each month, I send a more structured round-up of ideas I'm developing; recommended reading and resources; and interviews with experts about their practice and how they make a living from their thinking.
Other ways into my writing
Alongside the newsletter, I'm gradually developing an archive of my writing here on this site, which can be navigated either by formats or by topics.
(You can also simply see my latest posts on the homepage, here.)
Formats
Most of the writing I do is what I would call essayistic — whether it takes the form of actual essays, or simply brings something of the spirit of 'essaying' (of trying out ideas).
I'm interested in writing as a process — as way of finding out what I think, and (hopefully) helping others to do the same — rather than merely as an end-product, or as a way of conveying information.
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Diary
Daily(ish) entries. Primarily a personal record of what I'm reading, thinking, and talking with people about.
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Ideas in Development
Basically what it says on the tin. Getting new ideas out into the world in a rough and ready form, so I might get feedback and contributions from others at an early stage.
Topics
This list is speculative at this stage, until I get round to organising and writing things up.
- Garden Thinking
- Luddite Futures