Notes & essays on the craft of thinking — and the business of making ideas matter.

On thinking out loud

I'm a bit out of practice with something, recently — thinking out loud. When you're in the messy middle of a pivot in your work, I find that the impulse is to get inside your own head, and to end up spending far too long there. The

Write minimum viable posts

For those not familiar with the notion of 'minimum viable product' (MVP), it's an approach to product development whereby you create a rough version of a product that's as small and pared-down as is feasible, while still allowing you to share it with